Whomaguy is a consulting practice for founder-led brands — operators who built the thing, run the thing, and know exactly where the friction is. Two disciplines, one relationship: marketing that actually performs, and the digital systems behind it that actually scale. No agency theater & no vendor sprawl. No discovery call about a discovery call. Just solutions from hour one.
You're past scrappy. But you're not yet big enough to hire a dedicated CMO or CTO. You're somewhere between $500K and $10M in revenue, and the gap between what your business needs digitally and what you have time to build yourself widens every quarter. That gap is our work.
We rebuild the marketing engine so you can stop guessing. Attribution that actually attributes. Funnels that show which lever moved which number. Ad accounts that don't burn budget on autopilot. Content systems that turn the work you're already doing into compounding clients.
Common starting points
We build the modern digital infrastructure your business runs on. AI that picks up the phone when nobody else can. Internal tools that compress what was days of manual work into a few buttons. Integrations that finally make a hodgepodge of tools talk to each other. A data layer that turns "Uh - I think" into "I know."
Common starting points
Some problems we've seen enough times that we built them into fixed-scope productized service. Specific outcomes, predictable price, no proposal back-and-forth.
Two weeks to live. $2,450 setup. $450/month, all in — voice minutes, hosting, and ongoing tuning included.
The first conversation is up to one hour. You tell us what's broken; we tell how it can be fixed. If not by us then where/who to start with. If we can, you get a scoped fixed-price proposal in 48 hours — no retainer trap, no vendor lock-in, no team you'll never meet. Most engagements run 4 to 12 weeks, and some turn into ongoing partnerships. We let the work decide.
Whomaguy is run by Suman Humagain. I spent 8 years inside the service and e-commerce industry, creating marketing and business systems for businesses like Kasuri and Les Indiennes, before realizing the founders I most wanted to work with were the ones who couldn't afford a full agency or to wait either.
So whomaguy was built. The work is his. The thinking is his. You won't be passed off to an account manager, because there isn't one.
Current and recent engagements span fashion boutiques, independent hospitality, service, and creator-led brands. Detailed case studies launching soon alongside our first publicised wins.
"He didn't pitch us a deck. He pitched us a number, and then hit it."
Founder, independent hospitality groupMost engagements are between $4,000 and $20,000 depending on scope. Productized offerings have fixed pricing. We send a real number before you sign anything.
No. An agency sells you a roster. We are one operator, with a tight network of specialists to connect dots with when the work calls for it.
Most engagements touch both. The two wings exist so we can scope clearly, not because the work splits cleanly in practice.
That's offered as a productized engagement. Fixed price, 10 business days, written deliverable.
Pre-revenue founders, agencies hiring us to white-label, and anyone who needs three rounds of approval before a decision gets made.
